Sunday, January 26, 2020

Procter and gamble tide detergent in south africa

Procter and gamble tide detergent in south africa PG ability to enter the South African market are of crucial importance for the companys future success. They did not enter the market of Republic of South Africa before may be because of the political, economic and cultural issues that prevailed then. The following report will discuss about the strength and weakness of Procter and Gamble and then how entering the South African market and how to pay attention to their competitors. Later on a marketing plan will also be discussing on how to successfully position Tide in the South African market. The Procter and gamble is a Fortune 500 American multinational conglomerate that manufactures a wide range of consumer products which ranges from beauty and grooming, health and well being, household care etc. The pampers another brand of PG that comes under its household category is the top selling diaper brand in the world .The Tide detergent comes under their house hold care category to For about 60 years, Tide has been caring for the clothes of families across the globe and helping to provide the everyday miracle of clean clothing .this product manufactured by Procter and gamble is a very popular laundry detergent and very successful on the markets in Canada ,the United States, Morocco ,India, Saudi Arabia etc .South Africa seems to be a promising market for the company this might be the factor the company entered the South African market with its Star homecare product Pampers . Tide is among the most popular and patronized detergents in the world .Since its launching in 1946 the worlds first synthetic detergent was able to establish its market supremacy. The laundry detergent powder owned by Procter and Gamble currently holds about 40 percent of the laundry detergent market and it was able to penetrate into all the market which its operating now within a small period of time it continues its stable growth in the market and is committed towards helping families in their laundry needs. The Tide offers a wide array of products such as the Tide liquid, Tide Powder, Tide coldwater, Bleach, Tide HE and so on. Therefore we can say from its very Tide Bleach to Tide Total care to their very recent Tide stain release in wash booster it stress on the importance of clean, fresh clothes that helps you feel youre the best and most confident no matter what you wearing thats their motto . Market Entry Since there is always this issue of a giant US corporation spreading American style consumerism into all corners of the globe .However a Multinational Corporation cannot just waltz into any country and beat the completion there and just take the market share there are lot of big business houses that has failed in the past to local companies . In this case PG should enter the market with their product Tide as a local company investing in the South African economy and hiring local workers from there and this is exactly how the company has been positioning itself for the past so many years .Yes it should be a Greenfield investment, even though it might be an expensive option however the benefit associated with its that it can build the subsidiary the way it wants and importantly could transfer the same kind organizational culture and practices with ease making it easy to establish operating routines and it also helps to expand and spread the core competencies within the enterprise throu gh the way of Greenfield investment . Therefore Tide should enter the Republic of South African market by building manufacturing plants and hiring workers from thereby it can also create a good reputation there by providing employment for the locals .Like said before even though it might be little expensive later on it will start to bear fruit . Environment Analysis:- PG as we know is the worlds leading laundry detergent company with a market share of 28.1 percent compared to its main arch rivals Unilever with a market share of 17.4 percent as per a survey conducted in 2006. Even though its competitor Surf another major laundry detergent and some other detergent brands from Unilever has already made entry into the South African market much before itself the penetration in this are hasnt been that significant .PG was late in entering the Indian detergent market to its rivals Unilever Surf because the Indian economy wasnt that open and investment friendly until a couple of years ago by the time they entered even though Unilever held a strong position and enjoyed huge market share there PG Tide was successful in bringing down the market share of Unilever Surf by engaging in a price war with them and now there no more huge market share is enjoyed by both the players as result. Similarly even if they are late in entering the Republic of South Africa wi th a population of about 49,991,300 people as per 2010 census, and is predicted among as the next best developing economies along with countries like Bangladesh, Egypt etc leaves a lot a scope and significant growth opportunities for Tide in South African market. Political Environment:- The Republic Of South Africa is Parliamentary democracy wherein the members are elected for a 5 year term .The Government have a favorable attitude towards foreign direct investments countries like United States and the members of European Union, Japan etc are their major trading partners .Therefore one can say there not much PG has to worry about by introducing its Tide Detergent in this market as the Political factors are in favor and there is not much legal restrictions that the company has to comply with .The Government is investment friendly and has also formulated a new strategy to boost the countrys economic growth to 6 % by 2014. Economic Environment:- The economy of South Africa is pretty good. They have a growing economy with a GDP of 287 billion USD in 2009 and a real GDP growth rate of 3.7 % in 2009 from its previous 3% in 2008 .Their purchasing power is also expected grow over the period of time and its predicted as the next best 10 developing economies (In a report from France 24) after India and China. The key economic reforms have given rise to the macroeconomic stability of this country. Taxes have been reduced, tariffs lowered and exchange controls relaxed all these are positive signs. Social and Cultural Factors:- Their gross income and disposable income has increased rapidly over the recent years compared to before and is expected to grow even more and there are lot of potential for further growth for the country in different spheres. Statistical figures indicate that the Engels co-efficient is slightly decreasing in the last few years. Both the urban population and rural population have a level of welfare that they will be willing to spend on the basic requirements products. Culture:- South Africa has a population of about 40 million people and about three quarters of its population is black and about 15 percent white. Apart from Afrikaans most of them do speak good English which is the global language. South Africa is considered to be an Industrial giant of Africa. Some of their business etiquettes with respect to communications they do not like to rush deals and are very casual in business dealings ,its better to use titles and surnames to address the people ,hand shake is the most common way of greeting however handshakes vary between the various ethnic groups . South Africans prefer a win-win negotiation and with respect to appearance and behavior they like to be well dressed and gift giving is not norm in the business and business meetings will be generally held over lunch or dinner in some good restaurant. Technological environment:- South Africas manufacturing output is technology intensive with high tech manufacturing sector such as machinery, scientific etc .South Africas technological research and quality standards is pretty good. They have also developed number of leading technologies in fields energy and fuels, steel production, telecommunications and Information technology etc Thus after the PEST analysis it is pretty much clear that business environment is favorable to launch Tide in RSA. SWOT Analysis:- Strength PG Tide is a very strong brand its been really successful in numerous number of countries including the Unites States and various other countries in Asia such as India, Pakisthan, Srilanka and Bangladesh etc . It has a certain popular tagline in each of these countries and these have helped to retain the Brand name in everyones mind. It makes its product available in different quantities and prices based on that meeting the consumer needs. The company has about 127Â  000 employees working for them with people from various nationalities working for them on the top level group and PG operates in numerous number of countries it also invests a large pile of money on their RD . The detergent also helps in reducing waster consumption. They also do have high quality manpower Weakness- Tide has a lot of competitors in the market such as the various Unilever home care brands such as Surf Excel, Omo, Comfort, Cif etc. Then since Tide is detergent product there are lots of substitute products available in the market like detergent cakes, liquid detergents etc .This might reduce the market demand for the detergent powders. The company might have to spend on for certain cultural and other activities in the public other than just spending for product development and research. The lack of reliability on data is another factor since the market is pretty huge and its spread over a lot of countries it is not possible to get a reliable data about the market demand and other datas that will help in market development. This might reduce the predictability power of the company Opportunities The Company can utilize upon the changing lifestyle of the people for increasing the demand of the product by concentrating on customer needs and by giving the best product thereby the company can widen the scope and can increase the demand of Tide products. The company can try to acquire a high market share for the product by increasing the production and market share and thereby it is possible to achieve high demand and a reduction in price of the product thereby ensuring customer satisfaction. PG could also apply certain new tactics in the market by introducing a new product. Tide can opt this strategy by introducing a new variety in the market it could get a sudden boost in the demand of the product at the time introduction in the market. Threats The Company might face some legislative pressures as the chemicals that are used in the production of detergents are harmful for the human body and natural environment. There might be environmental effects as the detergent contains chemicals that are harmful for human being and natural resources. Therefore the company must make sure that it makes environment friendly products. There could be chances for price war we know that the primary goal every manufacturer will be to increase the demand for their productions since sufficient demand is necessary for the company to survive in the competitive market. If any of the competitor company reduces their products price and this might result in a price war between the two. Marketing Strategy:- Procter and Gamble as one of the worlds consumer products companies in the world often undertake market research before launching its product and also uses this research to make decisions about the marketing mix as well as its marketing strategy and tactics. Market Research thus helped the company determine its marketing strategy by shaping the brand name and the product identification that the product would carry. Knowing the fact that women would be the primary target market for the product therefore the tactics should be developed keeping this in my mind and use in its promotional strategy. 8704cov_piechart.gif The Marketing Mix Price This is the most powerful tool in marketing, as we know it is utilized in many a ways mainly to increase unit sales ,to make the market less attractive to potential competitors and to attract buyers so that they buy other items once the transaction has started . The PG pricing of Tide detergent soap proves to be an effective means not only to attract consumers but also to reduce the market appeal to its competitors .In India PG had launched discounts for both its brands Tide and Ariel for about to 20% to 50% literally there was a price war with its archrivals Unilever Surf which was enjoying a major market share in the market before .However by its reduced pricing strategy buying Tide has become an economic -wise option for the larger masses. By slashing its price the volume of Tide sales have surged tremendously. PG will have to follow a similar pricing strategy here in South Africa like they did in India as their competitors Unilever brands are pretty strong there. 12 South African Rand for 1 Kg of tide would be a good idea. Product Its considered that Tides usefulness expires as soon as laundry is finished, but this is not to suggest that PG is not going to be liable after its use .The trend nowadays is providing feedback mechanism. Its been realized by PG which is why one can notice writings in the packets like if you have any suggestions or comment write to us. The company would be able to know how the customers feel about the products what they think of it in order to make this effective ,to bring awareness to their customers they have to re-in force the message to its customers via TV , radio or internet . The company should therefore make sure what thats discussed above is done in the South African market. Tide is an excellent brand name which carries its supremacy and toughness across the markets where its present. Promotion The very existence of internet has revolutionized the world of information technology this a very good sign for many new advertising opportunities .For e.g. the pop up ads and email ads .The television and radio advertising are also important ways to promote Tide in its new market .Like any other effective television and radio advertising it requires a very good punch line ,present the competitor product without mentioning its name tell about its weakness they should get testimony of experts or renowned authorities. Drawing the attention of the internet users obviously would not readily move them into action. They have to therefore find some new ways or effective techniques to further engage them in company website. Therefore a strong consideration must be given to the content of the site. Thus by making the site more attractive this will help to engage more consumers and they will start to react positively to the ads. Therefore company has to have an effective promotion and public relations in their new market in all the tools available to them. Advertising in various media maintains superior standing of the product in the wide detergent market place. Place /Distribution:- The choice of distribution is an extremely important decision to make. It should meet the needs of the South African market .When it comes to the elements of distribution channel which includes packaging, storage facilities, transportation and the members such as brokers, retailers and households must be suitable for the SA market needs. Tide must be made available both in the retail stores and wholesale stores of South Africa as the product try to satisfy the immediate need of people. Packaging the product must take the following into consideration must facilitate storage and handling of the product must protect Tide from extreme temperatures, isolate appropriate purchase quantities. And also make sure that the packaging materials must be of bright colors to instantly capture attention of the consumers. At the same time storing Tide must be done by complying with the rules of the South African Government .PG must also inform their stakeholders ,manufacturers about the various storage risks that might happen such as fires,theft,loss of market demand etc this will also ensure effective handling of storage costs . And its also important that they build a sound communication channel with their consumers, manufacturers, brokers and other stake holders in the new market for the smooth functioning. Competitive Analysis:- Tide is among the top 20 worlds detergent manufacturers. According to certain reports published during the period Tide held the highest share of 3 billion dollars during the late 2000 followed by its stalemate Ariel with about 2.8 billion US dollars. The major competitors that Tide is going to face in South Africa will be its major arch rivals and strong competitors such as Omo, Surf and Persil the other laundry detergents from Unilever.The competitors have already established their brands in the South African markets . However PG neednt be worried about that since before also there was this situation were Unilever tapped into the Indian markets even when it was not so business friendly even after making a late entry into the market arena they were able to capture significant share in the Indian market Tide will be able to repeat the same here also with its heavy advertising and other related campaigns so as to promote sales .However there are also lot of other small rivals in the fi eld as a result of product innovation and behavior dynamics of the consumers therefore Tide will have to concentrate on its marketing strategy focusing in order for them to dominate the market eventually . Conclusion:- The international marketing of PG Tide is really important before its entry into the new market. Basing it from the facts gathered in this research, it could be concluded that the international marketing of Tide is effective. Its constant dedication in achieving its goals defines its success and further utilization. Its necessary that one company must know to stay in competition in order to endure in the market. It is also important for the company to understand whats the major driver of the firms profitability in a competitive market this key marketing challenge and strategy. So as to conclude the report helps in identifying the various resources of PGs Tide. Its important for the company that in spite of their success it should continually work on its strategy change and development is indispensable. All this will help in the companys success.

Saturday, January 18, 2020

Mitosis Is a Process of Cell Duplication, or Reproduction

Mitosis is a process of cell duplication, or reproduction, where one during this process gives growth to two identical daughter cells; however, there is no crossing over. Mitosis is asexual and has 1 division of the nucleus in cytokinesis (Simon, Reece, & Dickey, 2010). Meiosis is the splitting up of germ cells, with each possessing half the number of & Dickey, 2010). Meiosis is sexual and has 2 nuclear and cytoplasmic divisions. However, one must remember they both are preceded by Interphase. Meiosis produces haploid, diploid, and gametes cells.The gamete cells are known as sex cells that occur in the reproductive organs, and meiosis has sex cells whereas mitosis does not (Simon, Reece, & Dickey, 2010). The diploid cells split up to form four haploids (form of cell division that most eukaryotic cells undergo), however, only half of the chromosomes are the parent cells and occurs in all organisms that have sex cells (Simon, Reece, & Dickey, 2010). Ex: humans, animals, most fungi, and plants. Mitosis is the form of cell division that most eukaryotic cells undergo. Related reading: Why is Pinching of the Cytoplasm Inadequate for Cytokinesis in Plant CellsIn humans, all somatic (non-sex) cells use mitosis to divide. This does occur in all organisms and can make everything other than sex cells. This involves two cell divisions called meiotic divisions (meiosis I and meiosis II). In mitosis cells are usually created by normal cell division and where one organism or cell reproduces itself. It is then that normal cell divisions are used by multicellular organisms for reproduction, and in multicellular organisms for growth, maintenance, and repair (Simon, Reece, & Dickey, 2010). Ex: skin repair, replace damaged cells, asexual reproduction) In mitosis multicellular organisms is used to reproduce asexually (Simon, Reece, & Dickey, 2010). Ex: When one clips a piece of a house plant, one can watch as the plant starts to grow from the cells that have been reproduced. Meiosis process is used when one organism or cells reproduces by crossing with another or ganism or cell (Simon, Reece, & Dickey, 2010).In multicellular organisms, the step between the diploid and haploid transition the organism grow, and use diploid stem cells to undergo meiosis and create haploid gametes; it is then they become fertilized (ovum and sperm) to form the zygote (earliest developmental stage of the embryo and where it begins to divide to produce offspring) (Simon, Reece, & Dickey, 2010). In mitosis sister chromatids separate during anaphase stage where they become daughter cells of mitosis, and become 2n cells which equals 4; therefore, they equal four haploid cells in each daughter cell (Simon, Reece, & Dickey, 2010).At the end of the anaphase stage the daughter cells are genetically identical to the parent’s cell with the result providing growth, tissue repair, and asexual reproduction (Simon, Reece, & Dickey, 2010). In meiosis I, during anaphase I the homologous separate and the sister chromatids remain together and end with two haploid cells (Sim on, Reece, & Dickey, 2010). However, each chromosome still have two sister chromosomes, N equals 2 haploid cells; therefore, they equal two haploid cells in each daughter cell with the end resulting is sexual reproduction (Simon, Reece, & Dickey, 2010).Meiosis II, anaphase II the sister chromatids separate, however, if chromosomes fail to separate (nondisjunction) at anaphase the cells can become abnormal resulting in different disorders such as downs syndrome or one can miscarry (Simon, Reece, & Dickey, 2010). Meiosis involves the production of gametes (as egg and sperm), without meiosis the reproduction of life form would stop, and organisms would not be able to reproduce. If mitosis didn't occur organisms would die.This is why cells undergo cellular respiration; this is needed for one to breathe. Gametes are needed for sexual reproduction, with these cells live would no longer exist. Organisms need mitosis in order to grow or replace damaged cells (skin) without this process orga nism would not have this potential. Mitosis and Meiosis are both important processes, without these processes growth and creation would not be possible. These two processes are responsible for the growth of new organisms, growth of existing organisms, and the circle of life.

Friday, January 10, 2020

Dutch Disease

(1. What is meant by the term? ) Introduction Over 50 years ago on 1960, when a sprawl bed of liquid gas was discovered in North Sea, Netherland overjoyed exploiting the natural resource and became a net exporter of gas. The demand for Dutch guilder in order to purchasing gas, rose and made it extremely strong. It left a lot of currency to a level the manufacturing export was no longer competitive. Later on 1970, when oil price soured by 4 times; UK was tempted to invest in North Sea oil industry in Scotland.Soon after exporting the oil, UK encountered with a serious recession following labor strike. Firm workers demanded for higher wage because their disposal income has decreased which stemmed from the fall in expensive commodity demand. UK has become a net export of oil and Pound got appreciated. The rest of the industry left the market and firms started cutting their cost of human resources. Since then the term of â€Å"Dutch Disease† assign to those with heavy reliance on their supply of natural resources that downturn the non-resource aspect of economy.The Export–oriented manufacturing system is divided to two parts; More competitive sector-normally energy sector- grow faster and further while the less competitive step back and the related employment fall substantially and in more serious crisis concludes to deindustrialization. Both mentioned event are correlated with exchange rate development. The term of â€Å"Dutch disease† for the first time came in an article in The Economist -1977 that described the case as a natural resource curse.The name of Dutch Disease generally associated with a natural resource discovery, but it can be seen in any trade or investment activity that results in a large inflow of foreign currency, including a rise in natural resource prices, foreign aid, and foreign direct investment. The inflow of American treasures into Spain in 16th and gold discoveries in Australia in the 1850s are other two example of Du tch Disease diagnosis. By 1978, this story repeated in Iran. The oil price jumped and other local roduct like hand crafts, carpets, agricultural product, minerals, precious stones, Zofran, Pistachio became expensive and was not affordable for the neighbors and other importers to import. Such small industries never sustained in the market and some of them wiped out. Iran became the importer of rice, wheat, carpets. That took many jobs and money out of economy. Russia is likely to be another victim of this disease. Nearly 40% of GDP, 60% of export revenue and 60% of government revenue depends on oil and gas production. General perception of Russian economics, like other resource-rich countries, expects the symptom of disease.Russia as one of the main oil producer can easily impact on oil price by reducing or increasing the amount of production. In both situations, their intake of money from oil exportation is huge. It strengthens the Ruble and impact the export revenue as a whole. Bes ides pouring unmanaged wealth problem, the direct investors intend to invest in mines and oil/gas wells and rigs or take over the related companies (direct investment). Moreover the related industry attracts the indirect investors to stock market to buy their shares.These all concludes to CAD appreciation which is not what a commercial sector of an economy try to reach at. Since we are on another side of history, revolution against energy consumption and climate change got more serious, the countries that are too dependent on natural resource are being questioned more than before. Except for short-run effect of asymmetric growth on resource allocation and income distribution, we are better to think about long-run issue of not renewable resource depletion rate and future plan for rich-resource countries. 2. Detail and outline the channels that could cause such an effect) Dutch Disease Mechanism The underlying mechanism of the Dutch disease is that the real exchange rate of the resour ce- rich economy tends to appreciate strongly with the rise of the export revenues from the resource sector. In turn, the appreciation harms the economy’s exports from the manufacturing sector leading, over time, to de-industrialization . Regarding the pattern of history, the resource-rich countries manifest a short term prosper while others fallen behind due to: . Natural Resource discovery and exploitation 2. Increase in foreign currency 3. Foreign direct investment 4. Foreign aid 5. Natural resource price growth While at the mid-term they would experience: 1. Resource price artificially inflate the currency 2. Run up in commodity price 3. Losing price competition in market 4. Become weak in manufacturing sector 5. Become a net import of manufactured goods 6. Losing export power in goods other than natural resources 7. Leading to uneven economyThis is the mechanism in which non-resource industries get hurt by resource industry which proudly increases the wealth and spread t he benefit unevenly across the country that accounts for hidden economy turmoil, which make manufacturing jobs, move to lower cost countries. Canada and Oil Sand Fever (3. Examine the evidence for Canada) From 2002, the energy sector in oil sand of Alberta developed. The total rise of world oil price covered all extra cost of oil sand refinery process and made it profitable to that level which triggered exploration, expansion, extraction and export of oil.Obviously the nominal GDP per capita jumped and the Canadian exchange rate appreciated and the manufacturing sector has contracted. While the rise of the energy and commodity prices brings obvious benefits for Canada as a whole, it has raised also a lot of concerns of policy makers and economists. Tom Mulcair, the NDP leader, who is being accused of dividing the country against each other, named the oil sand of Canada the dirty oil. He said that the booming of oil industry in Saskatchewan province would hollow out other provincesâ €™ economy.He believes the oil exportation drive up the value of dollar and hurt manufacturing sector. The studies show that the appreciation of Canadian dollars relative to USD is driven by three factors. One of them is the strength of the CAD due to export oil, secondly the weakness of the USD, increase the appreciation of CAD, and the last factor is the booming of world energy price. Between 2002 to mid-2008 the price of oil and the other commodities got back to very low levels, however the manufacturing sector remained at the same weak status.The Dutch phenomenon becomes a disease if the manufacturing sector does not come back when the resource boom is over. (4. Arguments for and against the preposition) Investigating the proposition that the country has experienced a period of Dutch disease, two conditions may need to be fulfilled. First, see if currency appreciation has driven up by the export oriented commodity prices. Second, see to what extend unemployment has been affe cted in the manufacturing sector. According to Krugman (1987), it becomes a disease when the manufacturing sector does not come back after the resource boom.There are some contra verse arguments which claim that natural resource industries create jobs. Strong currency brings significant growth. While the food and energy security is so important in today’s world, there is no reason to blame these sectors for bad economy. Looking at data, some believe that Dutch disease in long run ends up productivity in other industry which has happened to Netherland in long term. (5. Government role to reduce the incident or mitigate the effect- foreign exchange intervention) â€Å"The gratification of wealth is not found in mere possession or in lavish expenditure, but in its wise application. – Miguel de Cervantes Saavedra Under transparently and wisely management, if government can diversify the manufacturing and export sectors to reduce dependency on the booming sector and make t hem less vulnerable to external shocks, such as a sudden drop in commodity prices and at the same time avoid dumping all export revenue in the economy and devote fund of energy revenue to enforce other part of the industry through privatization and restructuring, the economy would be more resilience and integrated.In countries with temporary resource discovery, policymakers may want to protect the non-trade sectors through foreign exchange intervention that is, building up foreign exchange reserve through the sale of domestic currency to keep the foreign exchange value of the domestic currency lower to insulate the economy in condition the extra wealth spend wisely and to lead to inflation.Nobody expect government to call for a slowing down of resource development, but it is expected that policymakers help to boost the innovation, investment in human resource and spend more on research and development which leads to higher productivity of skilled worker via retraining which should b enefit the vulnerable sector. Developing the new energy infrastructural -pipe and rigs- intelligently and sustainably help peaking natural gas prices not being blamed for driving up inflation and driving down exports of manufacturing goods. In Russian, a few think that the national population must meets the domestic supply.They claim that they are not that much depends on export revenue. Moreover they firmly believe that their non-oil industry is not that much big to get hurt from global competition and they would continue to develop the oil sector which is more competitive and they are good at. In Chad, after oil discovery on 2004, the Chadian government invested the income on developing crop production and feeding poor people at the same time. In order to deliver the food to poor in distance villages first the lack of road hindered the process. So the next object was to improve transportation infrastructural.That was the example of successful policies for avoiding Dutch disease. U sing the country’s huge income of oil and gas for public and rural household welfare and investing particularly in, for example, development of road and irrigation infrastructure and improving water access would adverse the affection of Dutch disease. â€Å"If revenue can create a serious opportunity for development and poverty reduction, it certainly is a good opportunity for corruption as well, feeding political claims and increasing the risk of conflict† (page 47) Exchange rate and Spending effect (6. ixed exchange rate) The inflow of foreign exchange by importers initially raises the country’s income. There are two policies how to spend the money. If the foreign currency is traded with foreign commodity and spend on import, the domestically product goods are remained unharmed. But suppose it is converted to local currency, this time the local productions get affected. If the central bank decided for a fixed nominal exchange rate, after conversion the currenc y, the money supply increases, the local demand increase and local production price rise which leads to higher real exchange rate.If the exchange rate is flexible, the value of the domestic currency increases due to the increased supply of foreign currency, which again leads to higher real exchange rate, in this case through a rise in the nominal exchange rate rather than in domestic prices. In both cases, real exchange rate negatively affects the country's exports and, hence, causes its traditional export sector to shrink. This entire process is called the â€Å"spending effect. † †¢Corden, W. M. and J. P. Neary. 1982. Booming Sector and De-Industrialisation in a Small Open Economy.The Economic Journal, 92 (368) pp. 825-848. †¢Coulombe, S. , R. Lamy and S. Rogers (2007). Adjustment in High Trade Exposed Manufacturing Employement in Canada, Industry Canada, Mimeo. †¢http://www. imf. org/external/pubs/ft/fandd/2003/03/ebra. htm †¢Ebrahim-zadeh, Christine (M arch 2003, Volume 40, Number 1). â€Å"Back to Basics – Dutch Disease: Too much wealth managed unwisely†. Finance and Development, A quarterly magazine of the IMF. IMF. †¢Corden and Neary . 1982. and Corden . 1984. †¢Stephanie Levy. 2001. â€Å"PUBLIC INVESTMENT TO REVERSE DUTCH DISEASE: THE CASE OF CHAD† †¢